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John Ward's avatar

I’m baffled by their cancellation. Surely, if they want to focus only on Kickstarter then they need to establish themselves as reliable publishers on the platform? Cancelling a funded book because it didn’t massively over-fund is… the antithesis of that.

Amit Tishler's avatar

Preach to the choir, brotha!

I get the model but it's a bad one to build your entire strategy around if you're an IP driven business. It will likely keep showing diminishing returns and weaken their presence in the book markets even further.

At scale, Kickstarter is generally bad for discovery. It's more effective at activating an existing audience than finding a new one. So, instead of looking for creative ways to solve their problems in the direct and book market, they're just trying to double down on the exact same group of existing customers...

...and those customers are aging, and their campaigns novelty will see more misses the longer they do this (which is already happening).

Lower discovery and brand dilution is a brilliant business move. 10/10. No notes.

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